APP STORE INSPIRATION
News, best practices, inspiration and product releases from Appland
Last year Appland released the first App Store Subscription Club together with partners. Consumers love the concept and the sign up for the club is astonishing.
In average the life time value (LTV) is 5 times the customer acquisition cost (CAC).
The example clubs we use for this data use online ads to recruit new users. Clubs with an efficient recruitment model can expect a higher revenue return.
Allison Schiff wrote an interesting article discussing the issue of App Store discovery. Developers create amazing apps but with 2 million available in Google Play, competition is fierce.
Consumers that want to find the perfect app also have a App Store discovery issue. A construction worker that needs an app to keep track of tools. A farmer in Nigeria that want to know the market prices. Consumers and developers don't find each other.
Netflix and Spotify. Two of the biggest names in digital content distribution services. Also two successful implementations of all-you-can-eat business models. The Appland Games Subscription Club is based on the model where users pay a fixed recurrent fee for access to premium content.
To define what really is the best is a difficult task. In the end it comes down to individual taste and needs. My personal perspective for all business is that what is defined as a good solution must come from the customer's perspective. The customers have jobs they want to get done, they want pains to be removed and they want to experience gains when they use a product or service.
Appland was started 2011 and at the same time telcos like Vodafone, Telefonica and Verizon closed down their app stores. Here is an important lesson to be learned when we define the best of the best.
The app opportunity is intriguing and exciting. Did you know that time spent in apps grew with 63% last year and have become an important part of our lives? Google Play and Apple App Store offers today over 1.6 million app titles, an amazing selection. Apps are on phones, Smart TVs, Set-Top-Boxes, tablets, connected vehicles, etc. The question is, how can you tap into the App ecosystem with your customer base?
