The Latest Update for the Appland Platform is now available, including New Features and Improvements. We have updated our Kids Club Lists, Games Club Lists as well as the White Label Sign Up Page.
"We've been working several months with the new White label sign up page and are very proud to provide it to you. There is a lot of underlaying technology that is going on behind the scenes to help improve the targeting to your customers. We are using a sophisticated A/B testing tool, heatmaps, video recordings and of course power it all up through our Google Analytics tool". , says Tobias Ekblom, Project Manager.
Team17 is one of those companies which is identified with one of their game series. In their case, it is Worms™. Team17 is one of the longest surviving independent developers in the world. In their 26 years of long reign, they have created over 70 games for different platforms generating sales of over 65 million units.
The Discovery issue on Google Play
Finding a good game in Google Play is an experience filled with agony and a feeling you just wasted a lot of time. Among the 2 million apps available a lot are low quality, includes malware or are designed to let the user wait several days to be able to move on to the next level.
"Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it."
- H. James Harrington
You already know it is time to get serious about mobile (especially if you are marketers) when over a half of the world’s population is using mobile phones. In 2014, nearly 60 % of world population was using a mobile phone. The number is expected to reach 67 % by the end of 2019. Figuratively, it means nearly 5 billion!