News, best practices, inspiration and product releases from Appland

Amy Murch

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Everything You Need To Know About App Store Optimization

Posted by Amy Murch on August 18, 2020

Most people who spend time online today are at least loosely aware of search engine optimization (SEO). App store optimization, though — ASO — is a somewhat newer and less familiar concept. For those looking to build apps and attract users, ASO has become an incredibly important component of strategy. As such, it’s something everyone in this field should have a working knowledge of.