APP STORE INSPIRATION

Most people who spend time online today are at least loosely aware of search engine optimization (SEO). App store optimization, though — ASO — is a somewhat newer and less familiar concept. For those looking to build apps and attract users, ASO has become an incredibly important component of strategy. As such, it’s something everyone in this field should have a working knowledge of.

My name is Markus Viikki, currently Chief Content Officer at OnMobile’s subsidiary: Appland.

I joined Appland back in 2012, and at that time, I had no previous experience in either Android nor the gaming industries (except for being a great Counter Strike 1.6 gamer 😉).  During these 8 years with Appland, I have traveled across the world to an endless amount of conferences, and had even more online meetings (and a few beers).   But I must say that it was fruitful as it led to distribution rights for games from brands like Disney, Electronic Arts, Ubisoft, Square Enix, and Cartoon Networks.

Together with local VAS partners, Appland provides mobile games clubs with hundreds of the world’s most popular games, without any ads or in-app purchases, as a subscription service to more than 80 carriers in over 40 countries.

Netflix is a mammoth entertainment giant that has been taking over the space of cable and DTH operators. In the very same way, mobile entertainment is transforming the way end users are perceiving their mobile phones.

Gone are the days when mobiles were just used for calling people. In this day and age, where people have 100s of applications, gaming and otherwise, why pay per app? 

Do you remember the day you first looked in your babies’ eyes and promised that you’ll keep them safe?

But with all new technology you are facing new challenges. With access to so many sources of information, they know things that you probably still don’t.

Are you constantly peeking over their shoulder to see what their tiny thumbs are up to on your smartphone?

Unfortunately being as busy as you are, keeping a constant watchful eye to safeguard your children is getting harder.

Enjoying your smartphone these days has suddenly gone beyond just acquiring a trendy mobile device. Users are constantly demanding more services to be satisfied with their telecom providers and maximize mobile usage. Telecom operators do not have any other choice but to try and meet these growing expectations.

Why? Oh, how the mighty have fallen!

Telecom operators are now facing the grim reality of falling revenues from voice calling due to the stiff competition in the market.

Telecom operators are doing everything they can to meet the growing demands of their subscribers by providing them with highly relevant value added services. If they fail to do so, subscribers will be left with just one option – switch to another network. Since subscribers are always scouting for the best value added services that can be of great help to them, it certainly will not take long for them to make the shift. And these Telecom companies can't afford to let that happen!