Almost a decade ago, the only games we had easy access to were Snake and Tetris. Millions of people whiled away their free time on feature phones with these games. But with the advent of smartphones, casual gamers are spoilt for choice!
According to Newzoo, an estimated 1.9 billion people worldwide can be categorized as casual gamers. With each of them having atleast 5 games gaming companies just can't afford to ignore them!
Have you found yourself playing an amazingly interesting game when you suddenly lose a life and you are peppered with a number of advertisements. A trivial waste of time that is just slightly irritating, right?
That's what many parents thought too when they handed their smartphones to their kids for playing games! All they expected was that their kid would download a fun free game and spend hours engaged. Little did they know that their little ones would be viewing highly inappropriate ads that could have a lasting psychological impact.
Recently, a malware called Adult Swine has come to light which has scared most parents. Even "safe" and popular games like The McQueen Car Racing Game, and others with 3 Million downloads, have been deleted from the Play Store because of it.
Social Media has been emerging as one of the best platforms for marketers to reach their target audience for almost a decade now. But there is no doubt that Facebook is a social media giant to be reckoned with. Let me pepper you with a few interesting facts!
According to Facebook, 239 million of their monthly users are from North America, 364 million from Europe, 794 million from Asia-Pacific and 675 million from the rest of the world. A true melting pot of nationalities, is it not?
Across more than 14 markets, more than one in four internet users are mobile only.
On an average, users spend 35 minutes per day on just Facebook.
Don't these statistics make you think that there is a real opportunity to engage with potential customers on Facebook? Appland partners sure seem to think so!
Recently, we've noticed that Appland partners have active and engaged Facebook audiences. With some of them having thousands of likes we felt that it was time to analyse their presence and performance to offer some value addition to the entire Appland Partner Network.
The increase in the number of smartphone users worldwide has led to a dramatic increase in the number of apps globally. Whether its the Apple store or Google Play store, both have a collection of close to 2 million apps. It does not stop here, the average time spent on apps is also on the rise.
It is understood from the above statistics, that enterprises are generating a lot of revenue from apps. But are there more key trends we should be looking at?
Another great year is about to end. With each year we see something new in the mobile app and gaming industry and the coming year is not likely to provide less to see.
The advent of new technology and smart devices has lead to a fierce competition in the gaming industry and developers need to think out of the box to adopt a kick-ass strategy to win the battle. While there are endless things you need to take into consideration when developing a gaming strategy, four of them are listed here:
When we think of gamers, we imagine them to be socially awkward adolescent boys who are looking to fill their free time with some fantasy and adventure. But in this age where smartphones and tablets are getting increasingly accessible, people who would have never considered themselves as gamers are now being drawn in.