The increase in the number of smartphone users worldwide has led to a dramatic increase in the number of apps globally. Whether its the Apple store or Google Play store, both have a collection of close to 2 million apps. It does not stop here, the average time spent on apps is also on the rise.
It is understood from the above statistics, that enterprises are generating a lot of revenue from apps. But are there more key trends we should be looking at?
Key Industry Trends
Improved GPS Services
These services help users solve their day to day problems like navigation, security services and getting location specific information when it comes to tours and travels. Huge investment has been made by LBS (Location Based Services) Technological giants in this space with the increasing popularity of the Beacon Technology.
More Secure Apps
With a looming security threat on the app industry there have been a rising number of attacks in recent years. The focus of mobile developers in the near future will be to include strong data encryption in the new apps they are going to develop.
Continued dominance of IOT Apps
Since, Internet of Things apps play a major role in digital space when it comes to solving human problems, the revenues in this space are looking to reach an all time high and continue to do so in the upcoming years.
Global App Revenue: Market Value
According to Newzoo reports, the direct consumer spending on apps globally reached $44.8 Billion in 2016 and is projected to reach $80.6 Billion in 2020.
It is not surprising that mobile games contribute 82% in the revenue share. The report also states that this is going to decrease to 72% by 2020 while still rising exponentially in total revenues.
Is this trend going to decrease further? We need to wait and watch!
Regionally, there have been some very interesting trends to watch out for too.
LATAM and Europe
Europe, the Gaming Capital of the world is contributing nearly 83% revenue from mobile games. In the case of LATAM (Latin American Countries) it is 64%.
Middle East and Asia-Pacific
These markets seems to pose a balance when it comes to gaming revenues. While Middle East has 90% revenue generation from games, it is 86% in case of Asia-Pacific.
So which country is topping this race for gaming applications? One would think that The United States of America with its gaming infrastructure and societal acceptance would be the front runners. But that is not the case! It is actually China who is in the lead, closely followed by USA and Japan. You can find an exhuastive list of the Top 100 countries here.