blog-hero-1.jpg

APP STORE INSPIRATION

News, best practices, inspiration and product releases from Appland

Download Updated Revenue Calculation Tool for VAS Services

Posted by Daniel Nilsson on July 19, 2017

Last year we created a very popular tool that is now used by operators and VAS related organizations world-wide. The Advanced Revenue calculation tool for VAS Service Subscription Clubs helps you to estimate potential revenue of your venture. 

Why Asia Pacific is a booming market for Mobile VAS

Posted by Daniel Nilsson on June 1, 2017

Do you know that the mobile VAS market is projected to grow to a value of more than $700 Billion worldwide by 2020 and the Asia-Pacific region will be at the center of it. (source: www.strategyr.com)

Value added services have seen massive growth in markets that are already dominated by pre-paid users including India, Indonesia, Philippines and Thailand to name a few.

Let's take a look at some of the factors which have contributed to the growth of the Mobile VAS sector.

How mobile is eating the world and what companies can learn from it

Posted by Daniel Nilsson on August 24, 2016


You already know it is time to get serious about mobile (especially if you are marketers) when over a half of the world’s population is using mobile phones. In 2014, nearly 60 % of world population was using a mobile phone. The number is expected to reach 67 % by the end of 2019. Figuratively, it means nearly 5 billion!

Third party App Stores - 4 brilliant examples

Posted by Daniel Nilsson on May 3, 2016

Inspiration - How you can create third party app stores 

Third Party App Stores will help Android to finally beat Apple. The forecasted app revenue growth from 2015 to 2020 is 3X, reaching $55.7 billion in 2020. According to App Annie, all android app stores combined will surpass iOS App Store 2017.

5 reasons why App Store Subscription Clubs are a success

Posted by Daniel Nilsson on April 19, 2016

A value added service with 5X return 

 

Last year Appland released the first App Store Subscription Club together with partners. Consumers love the concept and the sign up for the club is astonishing.

 

In average the life time value (LTV) is 5 times the customer acquisition cost (CAC).

 

The example clubs we use for this data use online ads to recruit new users. Clubs with an efficient recruitment model can expect a higher revenue return. 

 

App Store Discovery Is Broken, And here is the solution for developers

Posted by Daniel Nilsson on April 14, 2016


Two exciting opportunities for developers 

Allison Schiff wrote an interesting article discussing the issue of App Store discovery. Developers create amazing apps but with 2 million available in Google Play, competition is fierce.

 

Consumers that want to find the perfect app also have a App Store discovery issue. A construction worker that needs an app to keep track of tools. A farmer in Nigeria that want to know the market prices. Consumers and developers don't find each other.