You already know it is time to get serious about mobile (especially if you are marketers) when over a half of the world’s population is using mobile phones. In 2014, nearly 60 % of world population was using a mobile phone. The number is expected to reach 67 % by the end of 2019. Figuratively, it means nearly 5 billion!
Inspiration - How you can create third party app stores
Third Party App Stores will help Android to finally beat Apple. The forecasted app revenue growth from 2015 to 2020 is 3X, reaching $55.7 billion in 2020. According to App Annie, all android app stores combined will surpass iOS App Store 2017.
This is great and very exciting. What we need to ask ourselves is what value these third party app stores will deliver since they will be such an important factor for Android growth.
I have created a list of four brilliant examples how our clients have designed their third party app stores. We hope to inspire you and give you an insight for what is possible.
A value added service with 5X return
Last year Appland released the first App Store Subscription Club together with partners. Consumers love the concept and the sign up for the club is astonishing.
In average the life time value (LTV) is 5 times the customer acquisition cost (CAC).
The example clubs we use for this data use online ads to recruit new users. Clubs with an efficient recruitment model can expect a higher revenue return.
Two exciting opportunities for developers
Consumers that want to find the perfect app also have a App Store discovery issue. A construction worker that needs an app to keep track of tools. A farmer in Nigeria that want to know the market prices. Consumers and developers don't find each other.
Third Party App Stores Inspiration - The best of the best
To define what really is the best is a difficult task. In the end it comes down to individual taste and needs. My personal perspective for all business is that what is defined as a good solution must come from the customer's perspective. The customers have jobs they want to get done, they want pains to be removed and they want to experience gains when they use a product or service.
Appland was started 2011 and at the same time telcos like Vodafone, Telefonica and Verizon closed down their app stores. Here is an important lesson to be learned when we define the best of the best.
Build your appstore in minutes
The app opportunity is intriguing and exciting. Did you know that time spent in apps grew with 63% last year and have become an important part of our lives? Google Play and Apple App Store offers today over 1.6 million app titles, an amazing selection. Apps are on phones, Smart TVs, Set-Top-Boxes, tablets, connected vehicles, etc. The question is, how can you tap into the App ecosystem with your customer base?
Key lesson - Build a marketing machine for your app store subscription games club
Appland delivers an App Store for Myanmar Connect to Learn
According to the World Bank only 54 % of secondary-school aged children are enrolled in schools in Myanmar. With digital technology and social innovation the objective is to initiate change and implement quality education and support for Myanmar’s youth to reach their full potential.
Finja 5 together with Appland are proud to deliver a child-friendly computing solution as part of the Connect to Learn initiative in Myanmar. Connect to Learn is a public-private partnership that involves the use of ICT solutions to promote universal access to quality secondary education in developing countries, with an emphasis on schooling for girls. The project is a coalition project funded by Ericsson, the UK Department for International Development (DFID) and Qualcomm® Wireless Reach™. Other implementation partners are Finja 5, UNESCO, Earth Institute at Columbia University, EduEval Educational Consultancy and Myanmar Posts and Telecommunications.
The project also receives support from the Ministry of Education and the Ministry of Communications and Information Technology in Myanmar.
Learn how these OEMs won the market with intelligence
If you are producing and selling any type of Android phone today, you may have noticed that many phones are very similar and it is hard to understand the difference. When consumers compare phones the discussion circle around megapixels in the camera, how much storage the phone has or how long the battery last. If you are planning to make a phone and release it in the market you need to ask yourself what market segment should you focus on and how should you satisfy this market segment.