My name is Markus Viikki, currently Chief Content Officer at OnMobile’s subsidiary: Appland.
I joined Appland back in 2012, and at that time, I had no previous experience in either Android nor the gaming industries (except for being a great Counter Strike 1.6 gamer 😉). During these 8 years with Appland, I have traveled across the world to an endless amount of conferences, and had even more online meetings (and a few beers). But I must say that it was fruitful as it led to distribution rights for games from brands like Disney, Electronic Arts, Ubisoft, Square Enix, and Cartoon Networks.
Almost a decade ago, the only games we had easy access to were Snake and Tetris. Millions of people whiled away their free time on feature phones with these games. But with the advent of smartphones, casual gamers are spoilt for choice!
According to Newzoo, an estimated 1.9 billion people worldwide can be categorized as casual gamers. With each of them having atleast 5 games gaming companies just can't afford to ignore them!
Imagine if you had access to games worth $1200 by paying a recurring subscription fee?
Sounds too good to be true? Well, it isn't!
With a Games Subscription Club, consumers can pay a negligible fixed recurring fee to gain access to 400 high quality games; all without interuptive ads and in-app purchases.
Appland offers companies a white label app store subscription club to which they can add their branding and market as their own product. By doing away with the hassles of complex product development these companies have the opportunity to channel all their creative juices into marketing their very own Games Subscription Clubs. They have risen to this challenge magnificently and in this blog we'd like to take you through what one of our favourite clients, Gamestash, has done.
Telecom companies have sought to use Value Added Services (VAS) as a revenue stream.
These services represent a huge growth potential and have sparked an increase of interest among customers from all over the world. The revenue potential is a primary driver for Telecoms to push and sell these services as much as possible. Another main driver behind this push is revenue from voice has plummeted as the market has become saturated, technology advances and customers expect more. At the same time, different customer-oriented services, including promotional offers and competitive bonuses, are created with the purpose of increasing customer loyalty on the long run.
Last year we created a very popular tool that is now used by operators and VAS related organizations world-wide. The Advanced Revenue calculation tool for VAS Service Subscription Clubs helps you to estimate potential revenue of your venture.
"Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it."
- H. James Harrington