White Label App Store News, best practices, inspiration and product releases from Appland

App Store Inspiration

News, best practices, inspiration and product releases from Appland

Mobile VAS Metrics and Definitions that You Must Know

Posted by Daniel Nilsson on Sep 20, 2016 3:16:13 PM

"Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it."

- H. James Harrington

 

When your business is VAS-based, there are metrics you just CANNOT ignore. These are crucial for your long-term performance and will effect your business.

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How mobile is eating the world and what companies can learn from it

Posted by Daniel Nilsson on Aug 24, 2016 2:00:00 PM


You already know it is time to get serious about mobile (especially if you are marketers) when over a half of the world’s population is using mobile phones. In 2014, nearly 60 % of world population was using a mobile phone. The number is expected to reach 67 % by the end of 2019. Figuratively, it means nearly 5 billion!

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Third party App Stores - 4 brilliant examples

Posted by Daniel Nilsson on May 3, 2016 2:00:00 PM

 

Inspiration - How you can create third party app stores

 

Third Party App Stores will help Android to finally beat Apple. The forecasted app revenue growth from 2015 to 2020 is 3X, reaching $55.7 billion in 2020. According to App Annie, all android app stores combined will surpass iOS App Store 2017.

 

This is great and very exciting. What we need to ask ourselves is what value these third party app stores will deliver since they will be such an important factor for Android growth.


I have created a list of four brilliant examples how our clients have designed their third party app stores. We hope to inspire you and give you an insight for what is possible.

 

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5 reasons why App Store Subscription Clubs are a success

Posted by Daniel Nilsson on Apr 19, 2016 3:00:00 PM

A value added service with 5X return 

 

Last year Appland released the first App Store Subscription Club together with partners. Consumers love the concept and the sign up for the club is astonishing.

 

In average the life time value (LTV) is 5 times the customer acquisition cost (CAC).

 

The example clubs we use for this data use online ads to recruit new users. Clubs with an efficient recruitment model can expect a higher revenue return. 

 

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App Store Discovery Is Broken, And here is the solution for developers

Posted by Daniel Nilsson on Apr 14, 2016 5:00:53 PM


Two exciting opportunities for developers 

Allison Schiff wrote an interesting article discussing the issue of App Store discovery. Developers create amazing apps but with 2 million available in Google Play, competition is fierce.

 

Consumers that want to find the perfect app also have a App Store discovery issue. A construction worker that needs an app to keep track of tools. A farmer in Nigeria that want to know the market prices. Consumers and developers don't find each other. 

 

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World's best third party app stores

Posted by Daniel Nilsson on Apr 4, 2016 3:00:00 PM

Third Party App Stores Inspiration - The best of the best 


To define what really is the best is a difficult task. In the end it comes down to individual taste and needs. My personal perspective for all business is that what is defined as a good solution must come from the customer's perspective. The customers have jobs they want to get done, they want pains to be removed and they want to experience gains when they use a product or service.


Appland was started 2011 and at the same time telcos like Vodafone, Telefonica and Verizon closed down their app stores. Here is an important lesson to be learned when we define the best of the best.

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4 brilliant examples of epic OEM App Store device segmentation

Posted by Daniel Nilsson on Feb 1, 2016 10:00:00 AM

Learn how these OEMs won the market with intelligence

 

If you are producing and selling any type of Android phone today, you may have noticed that many phones are very similar and it is hard to understand the difference. When consumers compare phones the discussion circle around megapixels in the camera, how much storage the phone has or how long the battery last. If you are planning to make a phone and release it in the market you need to ask yourself what market segment should you focus on and how should you satisfy this market segment.

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How to do App Store Deep Linking

Posted by Daniel Nilsson on Dec 9, 2015 1:55:00 PM

 

 

Learn how to send end users directly to a specific screen in your App Store

 

Do you want to create even more efficient campaign and web based activities to your App Store users?

 

Most recent marketing research indicates that email send outs is still one of the most efficient marketing activities you can do.


By using deep linking you can send visitors and customers directly from your web page or email to your App Store. You can in detail control if the user should come to a specific app page, toplist, category list etc. Using deep linking you can create smarter and better campaigns and increase the value of the App Store.

 

 

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The app mess - How do you find relevance among 1.5 million apps?

Posted by Jonatan Redvik on Dec 2, 2015 2:23:48 PM

 

Curated content and smart discovery more important than ever

 

How do you find new interesting apps among the 1.5 million apps in Google Play Store and Apple App Store? Actually you don’t. Discovery of content has become an issue of our time where it is hard to find exactly what you are looking for. Companies like Spotify and Netflix offers content catalogs that are gigantic and they continuously invest in algorithms that will helps end users discover new relevant content.

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3 push notification tips to engage your users

Posted by Daniel Nilsson on Nov 25, 2015 2:30:00 PM

Use push notifications to drive engagement and activity to your App Store

 

One of the most powerful tools in the Appland platform, is Push Notifications, that enables you to send a message to everyone that downloaded your app store.  

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