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How are Appland Partners promoting their Games Subscription Clubs?


Posted by Daniel Nilsson on December 11, 2017

Imagine if you had access to games worth $1200 by paying a recurring subscription fee?

Sounds too good to be true? Well, it isn't!

With a Games Subscription Club, consumers can pay a negligible fixed recurring fee to gain access to 400 high quality games; all without interuptive ads and in-app purchases.

Appland offers companies a white label app store subscription club to which they can add their branding and market as their own product. By doing away with the hassles of complex product development these companies have the opportunity to channel all their creative juices into marketing their very own Games Subscription Clubs. They have risen to this challenge magnificently and in this blog we'd like to take you through what one of our favourite clients, Gamestash, has done. 

1. Straight Talking

In this age where people are wary of marketing tactics, sometimes crystal clear marketing can be really soothing. What if there was a video that was centered around your product / service, while still appealing to your target audience? With this phenomenal video, Gamestash allows a potential customer to understand what their product offering is all about; while busting any myths they may be harbouring.

With this sort of a direct marketing it becomes integral to infuse all your efforts with humour and wit so that the consumer is comfortable and open to being educated while still being entertained. The ModernDad does a great job in doing all of the above and more. By incorporating his lovely children and his dad-sense of humor in the video he allows us to look past the sponsored roots of this content. By going through all the "catches", as he so charmingly puts it, he eliminates any reservations that a potential customer may have by addressing them directly. 

2. Influence Away

71 percent of consumers are more likely to make a purchase based on a social media reference. In this age of influencer marketing, it has become integral for reputed sources to back your brand in some way, shape or form. With this video that Gamestash sponsored it was able to offer content relevant to its target audience but still allowing a reputed brand to endorse their own. This sort of sponsored content has been around since time immemorial and for good reason! 

A true blue gaming phone that has been built buy gamers for gamers there can be no better product for Gamestash to attach its name with. With a 120 Hz UltraMotion™ screen featuring Dolby Atmos and THX certified audio along with Qualcomm Snapdragon 835 with 8GB RAM and a 4,000 mAh battery for all-day power, this is the ultimate phone for avid gamers! 

But more importantly, this phone was released in the beginning of November and being associated so quickly to such a path breaking gaming innovation speaks volumes about the marketing agility of Gamestash. 

Brand building of this nature is very important and certainly not a wasted effort. The simple act of a potential customer hearing about your brand from a trusted source, like MrMobile who boasts of 504,000 subscribers on Youtube alone, allows you to create a foothold in their mind which you can leverage later. 

3. Now It's Your Turn

While these marketing tactics are not entirely unheard of, they are used often due to their effectiveness.

If you are an Appland partner or a partner of any other white label app store, do let us know in the comments below how you currently market your offering or plan to!