News, best practices, inspiration and product releases from Appland

5 Key Considerations while developing a mobile gaming strategy

Posted by Daniel Nilsson on January 15, 2018

Another great year is about to end. With each year we see something new in the mobile app and gaming industry and the coming year is not likely to provide less to see. 

The advent of new technology and smart devices has lead to a fierce competition in the gaming industry and developers need to think out of the box to adopt a kick-ass strategy to win the battle. While there are endless things you need to take into consideration when developing a gaming strategy, four of them are listed here:

Are Mobile Gamers not Adolescent Boys?

Posted by Daniel Nilsson on January 8, 2018

When we think of gamers, we imagine them to be socially awkward adolescent boys who are looking to fill their free time with some fantasy and adventure. But in this age where smartphones and tablets are getting increasingly accessible, people who would have never considered themselves as gamers are now being drawn in. 

Are Women Competing with Men in Gaming?

Posted by Daniel Nilsson on December 18, 2017

Why should men have all the fun?

It's not just men who wish to unwind after a long day, women too wish to do so! With their work day not just including professional tasks but those of their family as well, it makes sense that they need some rest and recreation. 

Don't you agree?

How are Appland Partners promoting their Games Subscription Clubs?

Posted by Daniel Nilsson on December 11, 2017

Imagine if you had access to games worth $1200 by paying a recurring subscription fee?

Sounds too good to be true? Well, it isn't!

With a Games Subscription Club, consumers can pay a negligible fixed recurring fee to gain access to 400 high quality games; all without interuptive ads and in-app purchases.

Appland offers companies a white label app store subscription club to which they can add their branding and market as their own product. By doing away with the hassles of complex product development these companies have the opportunity to channel all their creative juices into marketing their very own Games Subscription Clubs. They have risen to this challenge magnificently and in this blog we'd like to take you through what one of our favourite clients, Gamestash, has done. 

What are Value Added Services?

Posted by Daniel Nilsson on December 4, 2017

Value Added Services, VAS, are non-core services or features that are beyond the standard voice calls. This term is very popular in the telecommunications industry though it can be used in almost any service industry in reference to services that are availed at no or at a little cost to promote the primary business. Core services are mainly basic services, support services, and complementary services.

Mobile Nations launches GameStash with Appland targeting 500 Mn users

Posted by Daniel Nilsson on November 23, 2017

Subscription Service with World’s Most Popular Games

Gothenburg, Sweden: Mobile Nations, a powerhouse in online publications and communities has joined forces with Appland, a Swedish start up and launched GameStash - a great new Android gaming service.