APP STORE INSPIRATION
News, best practices, inspiration and product releases from Appland
Telecom companies have sought to use Value Added Services (VAS) as a revenue stream.
These services represent a huge growth potential and have sparked an increase of interest among customers from all over the world. The revenue potential is a primary driver for Telecoms to push and sell these services as much as possible. Another main driver behind this push is revenue from voice has plummeted as the market has become saturated, technology advances and customers expect more. At the same time, different customer-oriented services, including promotional offers and competitive bonuses, are created with the purpose of increasing customer loyalty on the long run.
"Gamestash is a super affordable gaming service offering a good selection of games that should grow with time. Expensive games become free, ads are removed, and you no longer have to worry about in-app purchases. Parents with kids have probably wanted a service like this and didn't even know. Best case scenario is you like Gamestash and keep playing games the way they were meant to be played. Worst case scenario is you don't like it and cancel at the end of your 14-Day free trial, no harm no foul. "
At Appland many team members are parents. We discovered first-hand the frustration to find ethical Kids Apps that are good for children and that does not try to trick you. As passionate parents, we want to give our kids the best possibilities in life.
We believe that app discovery is a key feature in our solution to keep churn low. We want to help users discover games and apps they love ❤ and this time we want to make discovery fast.
The key to a great App Store service with low churn is to help users discover games and apps they love ❤. One and a half year ago we launched a value added services solution with the best Games, Apps and Kids Apps. We wanted to provide consumers an easy way to start using apps without feeling tricked, without in-app purchases and the pain of advertisement.
Last year we created a very popular tool that is now used by operators and VAS related organizations world-wide. The Advanced Revenue calculation tool for VAS Service Subscription Clubs helps you to estimate potential revenue of your venture.
