Key lesson - Build a marketing machine for your app store subscription games club
To be able to succeed with an app store release you need to learn from the painful past of failures. Organizations like Vodafone, Verizon and Telefonica released App Stores 2009 that have been shut down. The reasons for the failures are many but the most relevant are the lack of differentiation from Google Play, great content and an ability to adjust to the market.
At Appland we are lucky to work with some of the best partners and customers in the world when it comes to create innovative products and genius marketing plans. By doing multiple releases, product tests and measurements of every step we have been able to create a deep understanding for what works.
Here are 5 backed strategy tips to help you succeed with your App Store Subscription Games Club
Strategy 1 - Decide your target audience and understand the users
Appland App Stores are available in 190 countries and every customer we meet claim that their specific audience is unique. This is partly true. No matter religion, customs, traditions, etc all humans have things in common.
* All humans long to be loved *
* All humans want to be entertained and laugh *
With an App Store Subscription Games Club you need to reach a larger audience and it is important to understand that your audience may have a specific tastes but also there are basic human principles we need to make sure that we address. Your audience will most likely love what all other humans like and it is a great opportunity to use what works in other countries for your specific region.
Strategy 2 - Make sure you have the right content
When you decided who your audience are and understand them you move on to create a content strategy. You will have a set of apps and games that will work in any country and region. But here you need to define what local flavors that will create attraction. In India for an example you would add local apps focused around bollywood, astrology, cricket and gods. While in US it is popular to add different type of kids apps that will help to educate and entertain young children.
Strategy 3 - Build a marketing machine
A well designed market machine is one of the most important key factors to build profitable strategy for your app store subscription games club. Through competitions, offers and a free trial of your service, you attract new users to your club. Make sure to measure every step and all conversion from visit, sign up and real purchases. The key is to optimize every step and make sure conversions are as high as possible.
Strategy 4 - Make sure your offering is amazing
Your marketing machine is working and you have users starting to use your service. To make sure these users stay and start paying monthly for the subscription club you need to make sure they perceive real value. The games and apps need to be curated, engaging and fun. Users need to start downloading apps and the experience should be easy. Once they start playing there should not be any ads or bad experiences.
Strategy 5 - Improve your amazing offering weekly
Once you have users subscribing and paying the weekly fee you need to make sure they stay as long as possible in the service and that the churn rate is as low as possible. Make sure you delight your users weekly with new high quality curated apps and games.
