Build your appstore in minutes
The app opportunity is intriguing and exciting. Did you know that time spent in apps grew with 63% last year and have become an important part of our lives? Google Play and Apple App Store offers today over 1.6 million app titles, an amazing selection. Apps are on phones, Smart TVs, Set-Top-Boxes, tablets, connected vehicles, etc. The question is, how can you tap into the App ecosystem with your customer base?
Don’t create your own app store - rent it
Building an App Store from scratch that handle discovery, distribution and monetization of apps are complicated and takes several years. What you need to look for is a White Label App Store platform that is a good fit for your unique requirements. Here are the steps you need to take.
Step 1 - Understand the market
The first step is to better understand the market and what possibilities that exist.
Mobile is eating the world. We really like Benedict Evans and his great market insights. He has done a presentation that gives you an understanding of the future of mobile. Click here to check it out.
7 revenue streams for App Stores. There are multiple ways to make revenue on App Stores. Learn all 7 of them by clicking here.
4 brilliant examples of epic OEM device segmentation. The competition in the OEM device market is fierce but there is an opening for niche players with clever marketing strategies. I wrote an article where I give you four brilliant examples. Click here to read it.
The app mess - How do you find relevance among 1.5 million apps? There are today over 1.5 million apps in Google Play and Apple App Store. This is an amazing selection that has created a new type of issue, app discovery. Users don’t find the apps they are looking for and this has created a market opportunity. To learn more click here.
Step 2 - Create your App Store Strategy
Now when you see the possibilities and problems you need to set a strategy for how you will generate revenue with your app store. The first step is to look at your potential customer base and analyze it. How many can you reach? What do they like and what is attractive for them?
The second step is to create a marketing plan for how you will reach the potential customers and how you will convert these in each step of the process. You need to analyze how many will sign up and use your App Store. How many of these will convert using the monetization methods you have chosen?
The third step is to create a revenue calculation where you see over time your costs and how much revenue you will make. When you create it, make sure you simulate what happens if you would add more marketing in the beginning, acquiring more users from start. Would you break even faster and would you make more revenue in total?
Step 3 - Create a description of your requirements
Create a description of what your requirements are for an App Store Platform that you can share with the vendor of your choice. What countries should the store work in? How should users pay (if they should pay) for content. You need to describe what monetization methods you would like to use and you should share your strategy so the vendor can help you create a plan.
Step 4 - Evaluate App Store Platforms
Contact vendors and start a discussion. Make sure to evaluate all solutions properly, confirming they offer what you are looking for. In addition make sure the vendor is knowledgeable and understand your unique needs.
Step 5 - Choose platform and create your own App Store
Once you have found the best vendor for you, start the process of adding your branding and graphical profile to the App Store. Make sure the relevant content is added and that you start to execute your marketing plan.
Step 6 - Make sure to keep your newly acquired users
Once you have users you need to make sure to keep them and make them happy. Create a strategy to ensure that your churn is as low as possible and that you continually provide users with real value.
Create your own App Store in 3 minutes
