APP STORE INSPIRATION
News, best practices, inspiration and product releases from Appland
According to the World Bank only 54 % of secondary-school aged children are enrolled in schools in Myanmar. With digital technology and social innovation the objective is to initiate change and implement quality education and support for Myanmar’s youth to reach their full potential.
Finja 5 together with Appland are proud to deliver a child-friendly computing solution as part of the Connect to Learn initiative in Myanmar. Connect to Learn is a public-private partnership that involves the use of ICT solutions to promote universal access to quality secondary education in developing countries, with an emphasis on schooling for girls. The project is a coalition project funded by Ericsson, the UK Department for International Development (DFID) and Qualcomm® Wireless Reach™. Other implementation partners are Finja 5, UNESCO, Earth Institute at Columbia University, EduEval Educational Consultancy and Myanmar Posts and Telecommunications.
The project also receives support from the Ministry of Education and the Ministry of Communications and Information Technology in Myanmar.
If you are producing and selling any type of Android phone today, you may have noticed that many phones are very similar and it is hard to understand the difference. When consumers compare phones the discussion circle around megapixels in the camera, how much storage the phone has or how long the battery last. If you are planning to make a phone and release it in the market you need to ask yourself what market segment should you focus on and how should you satisfy this market segment.
At Appland we really like Benedict Evans and his great market insights. He work at Andreessen Horowitz ('a16z'), a venture capital firm in Silicon Valley that invests in technology companies.
Do you want to create even more efficient campaign and web based activities to your App Store users?
Most recent marketing research indicates that email send outs is still one of the most efficient marketing activities you can do.
By using deep linking you can send visitors and customers directly from your web page or email to your App Store. You can in detail control if the user should come to a specific app page, toplist, category list etc. Using deep linking you can create smarter and better campaigns and increase the value of the App Store.
How do you find new interesting apps among the 1.5 million apps in Google Play Store and Apple App Store? Actually you don’t. Discovery of content has become an issue of our time where it is hard to find exactly what you are looking for. Companies like Spotify and Netflix offers content catalogs that are gigantic and they continuously invest in algorithms that will helps end users discover new relevant content.
One of the most powerful tools in the Appland platform, is Push Notifications, that enables you to send a message to everyone that downloaded your app store.
