APP STORE INSPIRATION
News, best practices, inspiration and product releases from Appland
Do you want to create even more efficient campaign and web based activities to your App Store users?
Most recent marketing research indicates that email send outs is still one of the most efficient marketing activities you can do.
By using deep linking you can send visitors and customers directly from your web page or email to your App Store. You can in detail control if the user should come to a specific app page, toplist, category list etc. Using deep linking you can create smarter and better campaigns and increase the value of the App Store.
How do you find new interesting apps among the 1.5 million apps in Google Play Store and Apple App Store? Actually you don’t. Discovery of content has become an issue of our time where it is hard to find exactly what you are looking for. Companies like Spotify and Netflix offers content catalogs that are gigantic and they continuously invest in algorithms that will helps end users discover new relevant content.
One of the most powerful tools in the Appland platform, is Push Notifications, that enables you to send a message to everyone that downloaded your app store.
Are you thinking about your product and total value proposition to your customers? Let us inspire you with the success story of Silent Circle and Blackphone 2.
Apps are an important part of creating really good customer experiences and there are many different ways to create revenue with an app store. Some are more direct and some are the result of clever marketing strategies.
Appland white label app stores comes preloaded with over 110 000 apps from start but how do you make yourself different from Google Play and Apple Store?
