News, best practices, inspiration and product releases from Appland

How to do App Store Deep Linking

Posted by Daniel Nilsson on December 9, 2015



Learn how to send end users directly to a specific screen in your App Store


Do you want to create even more efficient campaign and web based activities to your App Store users?


Most recent marketing research indicates that email send outs is still one of the most efficient marketing activities you can do.

By using deep linking you can send visitors and customers directly from your web page or email to your App Store. You can in detail control if the user should come to a specific app page, toplist, category list etc. Using deep linking you can create smarter and better campaigns and increase the value of the App Store.



The app mess - How do you find relevance among 1.5 million apps?

Posted by Jonatan Redvik on December 2, 2015


Curated content and smart discovery more important than ever


How do you find new interesting apps among the 1.5 million apps in Google Play Store and Apple App Store? Actually you don’t. Discovery of content has become an issue of our time where it is hard to find exactly what you are looking for. Companies like Spotify and Netflix offers content catalogs that are gigantic and they continuously invest in algorithms that will helps end users discover new relevant content.

3 push notification tips to engage your users

Posted by Daniel Nilsson on November 25, 2015

Use push notifications to drive engagement and activity to your App Store


One of the most powerful tools in the Appland platform, is Push Notifications, that enables you to send a message to everyone that downloaded your app store.  

How Silent Circle built a unique value proposition with an App Store

Posted by Daniel Nilsson on November 18, 2015


World's most secure Android smartphone and App Store?


Are you thinking about your product and total value proposition to your customers? Let us inspire you with the success story of Silent Circle and Blackphone 2.


7 revenue streams for App Stores

Posted by Daniel Nilsson on November 12, 2015

Monetization methods for third party app stores


Apps are an important part of creating really good customer experiences and there are many different ways to create revenue with an app store. Some are more direct and some are the result of clever marketing strategies.

Let’s go through the 7 different strategies you can set up for your app store business model.

3 App Store Content Engagement Tips

Posted by Daniel Nilsson on November 10, 2015

Applands Chief Content Officer gives you his top three content engagement tips


Appland white label app stores comes preloaded with over 110 000 apps from start but how do you make yourself different from Google Play and Apple Store?