The increase in the number of smartphone users worldwide has led to a dramatic increase in the number of apps globally. Whether its the Apple store or Google Play store, both have a collection of close to 2 million apps. It does not stop here, the average time spent on apps is also on the rise.
It is understood from the above statistics, that enterprises are generating a lot of revenue from apps. But are there more key trends we should be looking at?
Another great year is about to end. With each year we see something new in the mobile app and gaming industry and the coming year is not likely to provide less to see.
The advent of new technology and smart devices has lead to a fierce competition in the gaming industry and developers need to think out of the box to adopt a kick-ass strategy to win the battle. While there are endless things you need to take into consideration when developing a gaming strategy, four of them are listed here:
When we think of gamers, we imagine them to be socially awkward adolescent boys who are looking to fill their free time with some fantasy and adventure. But in this age where smartphones and tablets are getting increasingly accessible, people who would have never considered themselves as gamers are now being drawn in.
Why should men have all the fun?
It's not just men who wish to unwind after a long day, women too wish to do so! With their work day not just including professional tasks but those of their family as well, it makes sense that they need some rest and recreation.
Don't you agree?
Gothenburg, Sweden: Mobile Nations, a powerhouse in online publications and communities has joined forces with Appland, a Swedish start up and launched GameStash - a great new Android gaming service.
"Gamestash is a super affordable gaming service offering a good selection of games that should grow with time. Expensive games become free, ads are removed, and you no longer have to worry about in-app purchases. Parents with kids have probably wanted a service like this and didn't even know. Best case scenario is you like Gamestash and keep playing games the way they were meant to be played. Worst case scenario is you don't like it and cancel at the end of your 14-Day free trial, no harm no foul. "