This is great and very exciting. What we need to ask ourselves is what value these third party app stores will deliver since they will be such an important factor for Android growth.
I have created a list of four brilliant examples how our clients have designed their third party app stores. We hope to inspire you and give you an insight for what is possible.
The Netflix and Spotify business model for Apps
Speedy All You Can Eat Club in Mexico
Each and every sale is a challenge. The consumer needs to be convinced it is a good investment and decide to buy. When you are creating revenue by selling apps the challenge is that there is not one sale, it is many repeatedly. Consumer buying habits are trending toward more simple and hassle-free shopping experiences with more value. The app sales need to be adjusted to this consumer expectation.
Netflix and Spotify. Two of the biggest names in digital content distribution services. Also two successful implementations of all-you-can-eat business models. The Appland White Label App Store Platform enabled the client to set up an All You Can Eat App / Games App Store Subscription Club. Consumers are able to discover and download high quality apps and games. Using an app wrapper technology, the solution allows consumers to access an unlimited number of downloads per subscription period for a fixed recurring fee.
The result – High value for the consumer and App Store owner
Consumers love the all you can eat business model and the amount of subscribers have surprised even the most advocate promoters to the app store subscription club. It is a strong revenue model that gives the consumers high value for a small fee.
More than 1/3 of users discover new apps every week
The Caterpillar Brand Experience
As we develop and create new products and services we want to make sure that the consumer experience is living up to the brand experience, the feeling our consumer get in their gut when they use our products.
A new trend has evolved to solve the issue of App Discovery and it is specialization and product focus. Caterpillar has created a rugged smartphone for construction workers. Kodak has created a phone for photo interested and Silent Circle has created Blackphone 2 for organizations and individuals that set security first. Caterpillar wanted to create a complete end user value proposition, including the discovery of apps.
Caterpillar added an App Store to the phone. The app store focus on apps for construction, farmers and outdoor people where the store helps users to find relevant apps among the 1.5 million available.
The result - Amazing Brand Experience and Engagement
The Appland team manages the app store recommendations and send out push messages every week with suggestions of apps that can help users. In average more than 30 % of the users engages with every message.
Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. They have created a roughed phone for tough environments focused on construction workers and outdoor people. The Caterpillar phone has a branded App Store where users can discover apps that are specifically interesting to them.
The most secure App Store in the world
The Stunning Blackphone 2 – Security focus in every aspect
How do you compete with the device maker giants such as Apple and Samsung? You need to focus on a very specific customer group and create a unique value proposition that the giants simply can't beat.
Silent Circle, a spring off company from Blackberry has an original founding purpose to offer privacy in the face of widespread data surveillance and collection. From that vision they created a joint venture to build the world's first privacy-focused smartphone.
Silent Circle wanted to create a complete end user value proposition focusing on security, including the discovery of apps.
Silent Circle released the world’s first security focused App Store. The App Stores completes the value proposition where Blackphone 2 is a secure device, with a secure OS, secured apps and a secured App Store with quality assured apps.
About Silent Circle
Silent Circle is a leader in enterprise privacy, delivered through a revolutionary mobile platform of devices, software and services, starting with ZRTP to build a fundamentally different mobile architecture.
Solving the discovery mess
Unique App Store for bankers in China
Bank employees and consumers in China can’t find relevant apps among the 1.5 million apps available in Google Play. The Banks release apps that criminals then imitate and release on Google Play to scam people. Bank employees and consumers trying to find the right app in Google Play may then download the wrong apps and will give away their login information to the scamming criminals.
Appland created a branded app store with curated and verified content.
The result – A complete Value Proposition
Bank employees and consumers can find the apps they are looking for in a safe environment blocking criminals from being successful. The App Store represents trust in a chaotic environment.
About Graphite Software
Graphite Software is a mobile solutions company developing innovative solutions and services for Android devices with focus on security solutions.