Why mobile is important for your marketing mix

Use App Stores and Push Messages to engage

Mobile have in a few years become one of our most important possessions. Think about it. How many times per day do you check your mobile? Text messages, Facebook, email and Instagram draw our attention and according to the Marketo infographic below, 72 % spend more than 2 hours/day on their mobile device.

The question is how your business will connect with consumers on their mobile. At Appland we are amazed to see how our customers are able to get over 30 % engagement from their users via push messages. And just as Marketo suggest in the infographic, we believe users wants value when they receive a push message and it is important to respect the user's time.

If you are thinking about your mobile strategy, contact us and we set up a business development workshop to find a great strategy for you. Click here for Contact!

Brought to you by Marketing Automation Software by Marketo

Original article from Marketo can be found at http://blog.marketo.com/2015/04/infographic-a-marketers-guide-to-going-mobile.html  

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